Resource Links

This is a quick, one-off strategy that can have long-term results.

Simply list the product you are promoting with an enticing call to action in the resource section of any online or offline materials you own.

For example your website, training materials or in a physical book.

It’s important you don’t just list the product as there is no incentive for anybody to click on it.

Give a strong (emotionally driven) reason why a potential prospect should click on the link.  Make it as easy for them as possible.

If you are expecting them to type in a URL from a physical book then ensure it is short and easy to remember.