Other Affiliates Promote for You
The final Affiliate Marketing strategy we’d like to mention involves you creating a low cost product and then having other affiliates send traffic to your sales page for that product.
You then build a list from these leads and monetize your list by recommending either your own or other related affiliate products.
Let us explain further…You create a small product that is easy and relatively cheap to produce, such as an e-book or short video series.
Because you are aiming for lots of sales and want volume, it is easier to sell a product to a first-time buyer that has a low price tag (for example less than $99).
It is a fact that the more your product sells for—the more you can pay your affiliates. And the more you pay your affiliates—the more motivated they are to promote for you (but the less sales you will make).
Because you want as many customers as possible you will have to experiment with the price point so you entice both affiliates and customers!
To entice affiliates further, pay them as much as you can. Give them 100% of the sale.
This is because you want as many affiliates as possible sending targeted traffic to your sales page.
Once you receive these leads you can then monetize the back end by promoting other people’s (or your own) products at a similar or slightly higher price point).
You take advantage of the fact that because they’ve bought from you once—they are likely to buy from you again. (It is always easier to sell to an existing customer than to a new prospect.)
To seek out affiliates go to a specialized marketplace (such as Clickbank) where there is a large affiliate base actively looking to promote products.
Using affiliates to generate targeted leads for you via a small front-end product is a smart affiliate marketing strategy, that allows you to easily build a list.